Privacy Policy

Icon X LLC, doing business as Ellori Marketing (“Ellori Marketing,” “we,” “us,” or “our”), respects your privacy and is committed to protecting personal information that we collect through our website located at ellorimarketing.com (the “Site”) and in connection with our marketing services.

This Privacy Policy describes the types of personal information we may collect, how we use and disclose that information, the technologies we use to collect information, and certain privacy rights and choices that may be available to you under applicable law.

This Privacy Policy applies to information collected through the Site, through communications with us, and in connection with our services, unless a separate privacy notice or agreement applies.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

1.1 Information You Provide Directly

We may collect personal information that you voluntarily provide to us when you:

• Submit a contact or consultation request;
• Request information about our services;
• Communicate with us by email, phone, or other means;
• Subscribe to our email communications;
• Enter into an agreement with us or become a client; or
• Otherwise interact with us in connection with our business.

This information may include:

• Name;
• Email address;
• Telephone number;
• Business name;
• Job title or professional information;
• Information about your business, marketing goals, advertising needs, or other business requirements;
• Information you provide in messages, forms, or other communications; and
• Other information you voluntarily choose to provide.

If you become a client, we may also collect information necessary to provide our services, manage our business relationship, communicate with you, administer your account, and process billing and payments.

Please do not provide sensitive personal information through the Site or in communications with us unless it is reasonably necessary for the services you have requested.

1.2 Payment Information

If you make a payment to us, payment information may be collected and processed by our third-party payment processor, Stripe. Payment card information is generally submitted directly to Stripe and is not stored by Ellori Marketing in the form of full payment card numbers.

We may receive limited payment-related information from our payment processor, such as transaction details, payment status, billing information, and other information necessary to administer payments and maintain business records.

1.3 Information Collected Automatically

When you visit or use the Site, we and our service providers may automatically collect certain information about your device and interaction with the Site. This information may include:

• Internet Protocol (“IP”) address;
• Approximate geographic location derived from IP address;
• Browser type and version;
• Device type and operating system;
• Pages or content viewed;
• Links or buttons clicked;
• Date and time of visits;
• Referring website or source;
• General information about how you interact with the Site; and
• Other technical, usage, and diagnostic information.

We may collect this information through cookies, pixels, tags, scripts, and similar technologies.

2. Cookies and Tracking Technologies

We and certain third-party service providers may use cookies and similar technologies to operate and improve the Site, understand how visitors use the Site, measure advertising effectiveness, and support our marketing activities.

These technologies may include:

• Essential or functional technologies, which help the Site operate;
• Analytics technologies, which help us understand Site traffic and usage;
• Advertising and measurement technologies, which may help us measure advertising campaigns, understand conversions, and deliver or measure interest-based or targeted advertising; and
• Other technologies that support website functionality, security, or business operations.

For example, we may use services such as Google Analytics, Google Ads, and Meta Pixel for analytics, advertising measurement, conversion tracking, and related marketing purposes, depending on how those services are configured on the Site.

You may be able to control or delete cookies through your browser settings. You may also have additional choices through a cookie consent or privacy preference mechanism made available on the Site, where required by applicable law.

Disabling certain cookies or tracking technologies may affect the functionality or performance of the Site.

Where required by applicable law, we will honor applicable privacy choices and opt-out mechanisms that we are legally required to recognize.

3. How We Collect Information

We may collect personal information:

• Directly from you when you provide it to us;
• Automatically through your use of the Site;
• Through cookies and similar tracking technologies;
• From third-party service providers that support our website, analytics, advertising, communications, scheduling, or payment activities;
• From clients or prospective clients in connection with our services; and
• From other sources where permitted by applicable law.

If you are a client and provide us with information about your customers, website visitors, leads, employees, or other individuals in connection with our services, we may process that information on your behalf as part of providing the contracted services. In those circumstances, the client may be responsible for determining the appropriate privacy notices, consents, and legal bases required for its own collection and use of that information.

4. Third-Party Services

We use third-party service providers and platforms to operate our business, provide services, process payments, communicate with clients, analyze website activity, and support advertising and marketing activities.

Depending on how you interact with us and how our Site is configured, these services may include:

• Google Analytics – to analyze website traffic and understand how visitors interact with the Site;
• Google Ads – to support advertising, advertising measurement, conversion tracking, and related marketing activities;
• Google Search Console – to monitor and analyze website search performance and technical information;
• Google Business Profile – to manage our business's online presence and, where applicable, assist clients with their business listings;
• Meta Ads Manager and Meta Pixel – to manage, measure, and optimize advertising and related marketing activities;
• Website hosting and contact form providers – to host the Site and receive and manage inquiries submitted through the Site;
• Email marketing and communications providers – to send newsletters, updates, service-related communications, and other marketing communications where permitted;
• Stripe – to process payments and related transactions;
• Google Workspace – to provide business email, document, calendar, scheduling, and collaboration services; and
• Other service providers that we may use from time to time to support our business operations and provide our services.

These third-party providers may collect or process information according to their own privacy policies and terms. We encourage you to review the privacy policies of third-party services that you use or interact with.

We do not control the privacy practices of third-party services.

5. How We Use Personal Information

We may use personal information for the following purposes:

• To respond to inquiries and requests;
• To schedule consultations and meetings;
• To provide, manage, and support our marketing services;
• To communicate with current and prospective clients;
• To create and manage client accounts and business relationships;
• To process payments and manage billing;
• To send service-related communications;
• To send newsletters, updates, and marketing communications where permitted by law;
• To allow you to opt out of marketing communications;
• To operate, maintain, secure, and improve the Site;
• To analyze Site traffic, usage, and performance;
• To measure and improve the effectiveness of advertising and marketing campaigns;
• To detect, prevent, and address fraud, security incidents, and other potentially harmful or unlawful activity;
• To enforce our agreements, policies, and Terms of Service;
• To comply with applicable laws, regulations, legal processes, or governmental requests; and
• For other purposes disclosed to you at the time the information is collected or otherwise permitted by applicable law.

6. How We Share and Disclose Personal Information

We may disclose personal information in the following circumstances:

Service Providers

We may share information with third-party vendors and service providers that perform services on our behalf, such as payment processing, website hosting, analytics, advertising, email communications, scheduling, cloud storage, business operations, and other services.

Professional Advisors

We may disclose information to professional advisors, including attorneys, accountants, auditors, insurers, and other advisors, when reasonably necessary for business, legal, accounting, or compliance purposes.

Legal and Safety Purposes

We may disclose information when we believe disclosure is reasonably necessary to:

• Comply with applicable law, regulation, legal process, subpoena, or court order;
• Respond to a lawful request from a government authority;
• Protect our rights, property, or safety;
• Protect the rights, property, or safety of our clients, users, or others; or
• Detect, investigate, or prevent fraud, security issues, or unlawful activity.

Business Transfers

If Ellori Marketing or Icon X LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable law.

With Your Direction or Consent

We may disclose information when you direct us to do so or when you otherwise provide consent, where required.

Advertising and Analytics Partners

When you use the Site, certain information may be collected or disclosed to analytics and advertising providers, such as Google and Meta, through cookies, pixels, tags, or similar technologies. Depending on applicable law and how these technologies operate, such disclosures may be considered “sharing,” “targeted advertising,” or a similar regulated activity even though we do not sell your personal information for monetary consideration.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information for monetary consideration.

However, we may use third-party analytics and advertising technologies, including Google Analytics, Google Ads, and Meta Pixel, that may involve the collection or disclosure of information for advertising measurement, attribution, analytics, or targeted advertising purposes.

Certain privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly. Accordingly, depending on where you live and whether applicable law covers our business, you may have the right to opt out of certain uses or disclosures of your personal information for targeted or interest-based advertising.

Where required by applicable law, we will provide appropriate mechanisms for exercising applicable opt-out rights.

8. Email Communications and Marketing Choices

If you subscribe to our marketing emails or otherwise provide your contact information for marketing purposes, we may send you newsletters, business updates, promotional communications, or information about our services.

You may opt out of marketing emails at any time by:

• Clicking the “unsubscribe” link included in applicable marketing emails; or
• Contacting us using the information provided in the “Contact Us” section below.

Even if you opt out of marketing communications, we may continue to send you non-promotional communications that are necessary to provide services, administer your account, process transactions, or communicate with you regarding an existing business relationship.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

• Provide and administer our services;
• Maintain our business and client relationships;
• Maintain accounting, tax, financial, and business records;
• Resolve disputes;
• Enforce agreements;
• Comply with legal and regulatory obligations; and
• Protect our legitimate business interests.

The length of time we retain information depends on factors such as the type of information, the purpose for which it was collected, our ongoing relationship with you, and applicable legal or regulatory requirements.

When personal information is no longer reasonably necessary for these purposes, we take reasonable steps to delete, destroy, or de-identify it, subject to applicable legal, accounting, security, and record-retention requirements.

10. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmitting information over the Internet or storing information electronically is completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

11. Your Privacy Rights and Choices

Depending on where you live and whether applicable privacy laws apply to our business or to your information, you may have certain privacy rights.

These rights may include, subject to applicable legal limitations:

• The right to know or access certain personal information we maintain about you;
• The right to request a copy of certain personal information;
• The right to request correction of inaccurate personal information;
• The right to request deletion of personal information;
• The right to opt out of certain sales, sharing, targeted advertising, or profiling activities, where applicable;
• The right to limit certain uses or disclosures of sensitive personal information, where applicable;
• The right to appeal a decision regarding a privacy-rights request, where required by applicable law; and
• The right not to receive discriminatory treatment for exercising privacy rights provided by applicable law.

These rights are not absolute and may be subject to exceptions and limitations under applicable law.

How to Submit a Privacy Request

To submit a privacy request, please contact us at:

Email: contact@ellorimarketing.com

We may need to verify your identity before completing certain requests. We will process and respond to verified requests in accordance with applicable law.

If you are an authorized agent submitting a request on behalf of another individual, we may require appropriate documentation demonstrating your authority to act on that individual's behalf.

Where required by applicable law, you may have the right to appeal our decision regarding your privacy request. Instructions for submitting an appeal will be provided in our response or may be requested by contacting us.

12. Business-to-Business Information

Our services are primarily provided to businesses and business representatives.

Certain privacy laws may exclude or treat differently certain personal information collected and processed in a business-to-business or professional context. Where an applicable law provides such an exemption or limitation, the corresponding rights and obligations may not apply to that information.

Nothing in this section limits any rights you may have under applicable law.

13. Children's Privacy

The Site and our services are intended for businesses and adults and are not directed to children.

We do not knowingly collect personal information from children under 13 through the Site. If we learn that we have collected personal information from a child under 13 in a manner that is not permitted by applicable law, we will take reasonable steps to delete that information.

If you believe that a child has provided personal information to us, please contact us at contact@ellorimarketing.com.

14. Do Not Track

Some web browsers may transmit “Do Not Track” signals or similar privacy preferences.

Because there is currently no universally accepted standard governing how websites should respond to these signals, the Site may not respond to browser-based Do Not Track signals.

Where applicable law requires us to recognize a legally valid opt-out preference signal, we will process such signals in accordance with applicable law.

15. Third-Party Websites and Services

The Site may contain links to third-party websites, platforms, or services, including social media platforms, advertising platforms, client websites, and other external websites.

We are not responsible for the privacy practices, security, or content of third-party websites or services.

Your interactions with third-party websites and services are governed by their respective privacy policies and terms. We encourage you to review those policies before providing personal information to third parties.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technologies, legal requirements, or privacy practices.

When we update this Privacy Policy, we will post the revised version on this page and update the “Last Updated” date above.

If we make material changes to how we collect, use, or disclose personal information, we may provide additional notice where required by applicable law.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, or if you wish to submit a privacy request, please contact us:

Icon X LLC d/b/a Ellori Marketing

Arizona, United States

Email: contact@ellorimarketing.com

Website: ellorimarketing.com